Pakistan: Aon partners with Manchester United for affinity product
Source: Asia Insurance Review | May 2015
English football giant, Manchester United, has taken its partnership with Aon into the Pakistan market with a first in the region insurance affinity programme. The promotion, titled “United We Go Higher”, will take the form of complimentary personal accident cover in Pakistan.
Each purchaser of a Haier Mobile smartphone will receive the accident cover distributed in the form of an Aon and Manchester United branded insurance card. Each limited edition collectable card will feature an image of one of Manchester United’s first team players. Buyers will also be entered into a prize draw to win Manchester United prizes and experiences.