AIR+16 May 2018

The lure of rural India

| 16 May 2018

The rural and semi-urban regions of India contribute around 46% to the country's net domestic product and employ close to 70% of the total workforce in the country. This huge segment which is highly aspirational and has largely been neglected by governments in the past is witnessing an economic boom today and is at the core of all marketing plans and activities by companies of all hues and sizes and across segments. The insurance industry, too, sees huge potential in this segment as the government pushes financial inclusion and mass health insurance schemes across jurisdictions. We speak to Apollo Munich Health Insurance Company CEO Antony Jacob about the company's rural push and the huge opportunities that exist.

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