News eDaily19 May 2017

Malaysia:Life insurers to develop integrated insurance website

19 May 2017

The Life Insurance Association of Malaysia (LIAM) and the Malaysian Takaful Association (MTA) are developing an integrated financial website

The website will have self-assessment tools to guide consumers in choosing suitable life insurance products, reported the Bernama News Agency.

Additionally, the associations would also introduce an online insurance product which would allow consumers to compare prices and product features, said LIAM management committee member Mr Gan Leong Hin.

“Advances in digital technology and the rise of the millennials are changing the demand and expectation for life insurance products and services, and these changes would bring about new challenges and demand to a career in life insurance sales,” he said at the opening of the 16th Asia Pacific Life Insurance Congress on Wednesday.

He urged insurance agents to embrace technology and use it to provide better service to customers.



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