MetLife announced that Mr Sanjeev Kapur has joined the company as senior vice president and chief marketing officer (CMO) of Asia. Mr Kapur will report to Ms Esther Lee, MetLife executive vice president and global chief marketing officer and Mr Chris Townsend, president of Asia. He will also join the Asia Leadership Team.
As CMO of Asia, Mr Kapur will lead the acceleration of MetLife’s brand transformation across the region. His focus will be on strengthening MetLife’s digital, data and design capabilities to help deliver personalized and engaging experiences to MetLife’s existing customers and new prospects, with a particular focus on mobile. He will also lead the charge in bringing the new brand platform, “MetLife. Navigating life together” to life in Asia by building and delivering differentiated customer value propositions.
Mr Kapur brings a wealth of business and marketing experience to MetLife. Over his nearly 20 year career, he has held various management roles including sales, online distribution, marketing, product management and innovation through which he built iconic brands and drove business growth in the fast-moving consumer goods (FMCG) and financial services industries.
Most recently, Mr Kapur was the Regional Head of Marketing at Citi, responsible for leading its regional and country marketing teams across 17 countries in Asia Pacific, Europe, Middle-East & Africa. Prior to his twelve years at Citi, he led the brand and product strategy at Hindustan Unilever Limited, a Unilever company. He holds a Bachelor of Technology from the Indian Institute of Technology and is a distinguished alumnus from the XLRI - Xavier School of Management in Jamshedpur, India from where he holds an MBA in marketing and finance.