Great Eastern Holdings' general insurance arm, Overseas Assurance Corporation (OAC), has been rebranded Great Eastern General Insurance (GEG) in Singapore, with its operations in Malaysia targeted to follow suit at the end of next month.
The rebranding is part of the company’s strategy to strengthen its focus to further build its general insurance business into a significant pillar of growth for the Great Eastern Group, says a corporate statement.
Great Eastern Holdings Group CEO Khor Hock Seng said: “Great Eastern is a brand customers know and trust. With the consolidation of OAC into the Great Eastern brand, there will be greater brand unity across our business lines which will enable us to fully leverage the strengths of our established brand to offer more compelling propositions.
“Our general insurance business has been growing steadily and we fully intend to build on the good momentum. Moving forward, a strategic focus will be to leverage the huge customer database and distribution capabilities of Great Eastern and OCBC Bank and draw on our collective strengths to tap into new growth opportunities to serve individual and corporate customers.
He also said: “We will be boosting our digitalisation capabilities to make it more convenient and easier for customers to do business with us and vice versa. With our Travel Smart Premier mobile app, customers can access information and purchase travel insurance on-the-go 24/7. This is just the start. We will be enhancing our app capabilities to facilitate the purchase of more products as well as the submission of simple claims in the near future.”
GEG customers can also now enjoy Great Eastern’s Live Great Programme, an industry-first loyalty programme which offers health and wellness privileges from 120 merchant partners across the region.
Great Eastern is the oldest and most established life insurance group in Singapore and Malaysia. The Group also operates in Indonesia and Brunei and has a presence in China as well as a representative office in Myanmar. Great Eastern is a subsidiary of OCBC Bank, which is the longest established Singapore bank and the second largest financial services group in Southeast Asia by assets and one of the world’s most highly rated banks.