US-headquartered global health care benefits provider, Aetna, announced yesterday that it has acquired the Bupa Group's Thai business, Bupa Thailand, for an undisclosed sum.
The acquisition will significantly increase Aetna’s presence in Asia, and is key to the company’s strategy to go ‘broader and deeper’ into local health care markets.
Aetna’s expertise, coupled with Bupa Thailand’s in-depth knowledge of the local health care system and culture, will ultimately offer customers in Thailand broader choice and continue to build on Bupa Thailand’s first-rate service.
“This is a significant and exciting expansion for Aetna in Asia, and clearly demonstrates our commitment to investment and growth in the region and globally,” said Mr Richard di Benedetto, President of Aetna International. “Thailand is an important market for us, with increasing local wealth driving greater adoption of health insurance.”
Bupa Thailand was established over 30 years ago, and is Thailand’s leading specialist health insurer, with more than 300,000 members and a network of over 400 health care providers in the country. Bupa Thailand will continue to operate under the Bupa brand for a short time before rebranding as Aetna.