Companies in the region now value intangible assets above physical assets, and recognise that a major loss to intangible assets is likely to be more damaging than a major loss to physical assets, a major shift from 2015. Despite this shift in risk awareness, however, protection of intangible assets by insurance has not increased at the same pace, according to the latest Asia Pacific (APAC) Cyber Risk Transfer Comparison report from Aon and the Ponemon Institute.