While the problems around longevity risk are well-defined, the challenge lies in effectively educating the public on it and incentivising them to take action to plan their retirement, said speakers at the 10th Asia Conference on Pensions & Retirement Planning. One of the ways to encourage corporates to take proactive steps have been to frame the retirement discussion alongside concerns over medical inflation, which has proven to be a successful formula for AIA in Malaysia, said Mr Sainthan Satyamoorthy, Chief Corporate Solutions Officer, AIA Malaysia.