Magazine

Read the latest edition of AIR and MEIR as an Interactive e-book

Mar 2024


Insurance strategies and challenges: using Intelligent automation to enhance customer experience

Insurance strategies and challenges: using Intelligent automation to enhance customer experience

Many insurance companies have brought in RPA capabilities only to get stuck in a tactical implementation that limits their ability to scale the benefits. Blue Prism is helping more and more insurers to make that leap to embedding intelligent automation in a more strategic and transformational way. Customer experience is a strategic priority for insurance and intelligent automation can play a key role in connecting back and front-end systems and processes to provide an optimal digital journey for every stage of a customer’s policy lifecycle.