Magazine

Read the latest edition of AIR and MEIR as an Interactive e-book

Feb 2017

Life & Health


Using Social Media to Thrive

Transforming customer excellence with digital and social media

Mr Jason Sadler of Cigna International Markets shares his views on how digital is now a game-changer for the way the industry serves its clients and customers.
 

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Consumers' digital experience is king to leapfrog e-commerce for insurers

With mobile penetration at 156% in Singapore, of which 55% shop on-line, the power of the consumers have grown tremendously. Mr Marcus Chew of Income shares its experience in e-commerce through Facebook, Facebook Live, Instagram, ‘live’ chats, as well as its website. 
 

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Life Insurance Disruption: Client centricity - putting the customer in control

Insurers are trying to become more client centric. But progress appears to be slow and painful. Ms Jenny Sutton and Ms Annette King of Galileo Platforms discuss the operational realities of greater client orientation for insurers.
 

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