AIR+Opinion17 Apr 2019

Life insurers:How to win in Asia-Pacific

Bernhard Kotanko | 17 Apr 2019

I recently thought about where the real value lies in life insurance in the Asia Pacific: overall, the region has been growing at a fast clip, but beneath the top-line numbers are countries with vastly different prospects and consumers. To capture value in Asia-Pacific, carriers must gain a granular understanding within markets, segments, channels, and product lines. Only then can executives accurately determine where to play.

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