With more countries experiencing increased life expectancy and a rising elderly population, the Global Federation of Insurance Associations (GFIA) has announced its strong support for the Japanese Group of 20 (G20) Presidency's focus on the ageing society. The support reflects the important role insurers play in helping people adequately prepare for their old age and assist in reducing the government's pressure on already stretched public finances by providing a wide range of private insurance pension products, with or without life risk coverage.