"What if consumers loved insurance?"
Insurance is a product and distribution-driven industry, but that must change in the digital age, said Anapi co-founder and CEO, George Kesselman. "We are moving insurance towards a digital-first focus by rebuilding the industry fundamentals. Distribution, product, and claims all need to be fundamentally transformed to make them suitable for digital ecosystem. APIs are how things move and connect in the digital age to create seamless consumer propositions. We have identified an initial set of risks that are easily transferable via API and are working with digital businesses to embed those within their services," he said.