News Life and Health09 Apr 2019

First bank-insurer partnership in Malaysia offers latest digital insurance solution

From left to right: Citi Malaysia consumer business manager Elaine Fan; Citi Malaysia CEO Lee Lung Nien; AIA Malaysia CEO Anusha Thavarajah and AIA Malaysia chief partnership distribution officer Serrina Foo, at the launch of AIA-Citi’s latest digital insurance solution


Under a bancassurance partnership, AIA and Citi Malaysia have collaborated to launch an end-to-end digital channel that allows Citi customers to purchase AIA's suite of insurance products and solutions online. This initiative leverages both AIA and Citi's digital capabilities using Citi's application programming interface (API) connectivity, seeking to enable a seamless and secure online experience for customers. The first insurance product to be offered under this initiative is AIA's comprehensive critical illness plan, CI Care Plus.

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