AIR+Video17 Apr 2019

Great Eastern moves towards shoulder-to-shoulder interactions with customers

| 17 Apr 2019
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Great Eastern's digital transformation


The launch of Great Eastern's new platform for its agents and financial advisers, Great Digital Advantage, is leading towards a change in dynamics when it comes to interacting with its customers, said managing director of regional agency/FA and bancassurance Ben Tan. "With the life storyboard, we move from face-to-face interactions to shoulder-to-shoulder interactions," he said.

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