AIR+27 May 2019

A catch-up play for unit-linked products in Asia Pacific insurance

Bernhard Kotanko | 27 May 2019

Unit-linked products (ULPs) are a pillar of the global life insurance industry. They combine individual investment strategies with the protection of an insurance policy under one plan, providing customers with an incentive to save in the long term, especially for retirement purposes. Yet in Asia-Pacific, ULPs have underperformed overall in recent years, with varied relevance and performance by market. Since 2014, their overall market share declined from approximately 16% of total premiums to 10%, while traditional products, such as participating funds and protection, make up most of the rest.

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