News Life and Health09 Jul 2019

India:Life insurers struggle to maintain customer loyalty

Customer loyalty towards Indian life insurers has increased over the last year from 69% in 2018 to 71% in 2019 despite limited differentiation between products and services offered by insurers, revealed a study from market researcher Kantar. Trustworthiness and accessibility offered by life insurers were perceived to be the main drivers to gain customer loyalty. Surprisingly, younger customers were found to be more loyal and financially aware compared to their older counterparts when it came to purchasing life insurance.

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