Hyland helps insurers in APAC modernise legacy systems with its own flexible, cloud-based platform. By leveraging a hybrid architecture, insurers can adopt cloud-based technologies at their own pace, according to Hyland’s CEO Mr Jitesh S. Ghai.
In APAC, the InsurTech market is expanding at a remarkable pace.
“Insurers are dealing with regulatory complexity, diverse demographics and very different levels of digital maturity,” Hyland CEO Jitesh S. Ghai said to Asia Insurance Review.
“Today, Hyland is helping insurers tackle these challenges with the Content Innovation Cloud, a flexible, cloud-based platform that modernises legacy systems, automates claims and underwriting, and improves customer experience across both advanced and emerging markets,” said Mr Ghai.
“Insurers are already using our low-code, AI-powered tools and agentic workflows to innovate faster and streamline decision-making, while our deep integrations and co-creation approach ensure solutions reflect local market needs.”
Benefits of hybrid architectures
According to Mr Ghai, hybrid architectures that can accommodate the varying levels of cloud readiness across the APAC market enable insurers to scale cloud adoption at their own pace while maintaining operational continuity.
Speaking about how this can be done, he said it was through the integration of legacy systems with cloud-based solutions to create a seamless digital experience, with Mr Ghai pointing out that modern solutions need to unify disconnected content, data and workflows, no matter where they reside – cloud or on-premises.
Minimising disruption
Hybrid architecture can also minimise disruption by enabling phased modernisation rather than full system replacement or costly migrations, with Hyland’s modern cloud platform using APIs and connectors to unify content and intelligence across repositories, Mr Ghai said. This can then translate to “consistent access and management,” he pointed out.
Streamlining claims and underwriting
At the same time, Hyland’s simple user interface and ability to adopt AI-powered tools supports the rapid adaptation to changing customer expectations APAC insurers need. Through Hyland’s flexible, cloud-native enterprise content management system, insurers can launch products and customise policies faster, according to Mr Ghai.
This is where using content-centric AI and intelligent automation to streamline underwriting processes comes in, he said.
Personalising insurance products
Speaking about the trend of personalised insurance products and on-demand policies in APAC, Mr Ghai said InsurTechs such as Hyland can help insurers by automating eligibility checks, which also has the effect of saving time for insurers and their customers.
For instance, he noted embedded AI can use human-in-the-loop technology to flag issues for closer review as documents are processed, and adjusters gain support with AI-generated recommendations. All these would reduce manual effort while improving accuracy, he added.
Additionally, by leveraging AI for smarter personalisation, solutions can also “enable insurers to analyse customer data in real time, allowing them to tailor products, pricing and communications to individual needs, whether it is microinsurance, usage-based policies or lifestyle-driven coverage,” he said.
Challenges tackled
Regulatory
One of the challenges insurers in APAC grapple with are evolving standards like IFRS17 and RBC, Mr Ghai said. One of the ways Hyland helps insurers adapt in real time to
this complexity is through the Content Innovation Cloud, he pointed out.
According to a case study from Hyland, the cloud would adapt as requirements change, removing complexity and limitations, thus allowing insurers to achieve long-term and sustainable growth.
Compliance and governance support
Hyland’s platform is built on an existing foundation of governance, security, and compliance and enables organisations to automate workflows using the same robust principles when accessing sensitive content, according to Mr Ghai.
“The goal is to extend that foundation to decisioning, ensuring that organisations agent-enabling their workflows are making governance decisions that have been set by guardrails, and are able to make a set of decisions within constrained, governed areas,” he said.
“If they cannot, those agents need to serve up the issues as exceptions for humans to tackle.”
Policy servicing
On the topic of on-demand policy servicing, Mr Ghai said Hyland’s platform can integrate seamlessly with digital channels, enabling insurers “to offer self-service capabilities for policy updates, claims and renewals at anytime, anywhere.”
Handling volume
As Hyland’s solutions are also optimised for rapid indexing, retrieval, and processing of vast amounts of structured and unstructured data, users can look forward to “fast access to policyholder information, even in peak load scenarios,” said Mr Ghai.
He also added that these robust systems can automate complex, high-volume processes such as claims, reducing bottlenecks and improving operational efficiency across the value chain.
Supporting insurers in APAC
With a platform such as the Content Innovation Cloud, as well as Hyland solutions like OnBase, Nuxeo and Alfresco surging in adoption and helping insurers, Hyland is well-placed to assist insurers in realising their next stage of growth.
The company is also expanding in APAC, with the addition of a new office in India, as well as growth in Southeast Asia, Australia, New Zealand and Japan, “where demand for cloud-native, AI-enabled content solutions is accelerating,” said Mr Ghai. A