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McKinsey: Tackling talent & marketing the digital way

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Source: Asia Insurance Review | Aug 2013

Hot issues such as the global talent crunch and the dilemma of adopting social media as a marketing strategy have posed much challenge to players in the insurance industry. Mr Michael Pritula, Director of International Operations at McKinsey & Company, shares some of his views and tips in marketing and talent management in Asia. By Dawn Sit

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