View from India - Brokers can have a significant role in improving insurance penetration in rural India
Source: Asia Insurance Review | Jul 2025
Almost two thirds of India’s population live in rural areas. The majority of them are yet to be brought into the insurance fold. If India wants to achieve “Insurance for All” by 2047, all stakeholders in the insurance industry will need to create and work in a collaborative ecosystem to achieve this target and it cannot happen without the rural market being on board.
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