News China17 Jan 2025

Life insurance agencies revise guidelines amid market reform challenges

17 Jan 2025

For the life insurance agency channel, 2024 was a challenging year marked by transformation and survival efforts. Faced with macroeconomic adjustments, pressure from "unified commission reporting," and declining product interest rates, many agencies had no choice but to adapt to avoid stagnation and decline. Without changes, they risked shrinking market share, high attrition rates, and structural instability.

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