A new survey conducted by Yahoo Taiwan Finance has revealed that 3 in 10 Taiwanese GenZ investors now include insurance in their portfolios. This implies that younger investors now look to manage risk whilst building long-term wealth.
The Yahoo Taiwan Finance’s 2025 Investment Behaviour Survey published in July 2025 has found that insurance is now emerging as a key component in Taiwanese investment portfolios, particularly amongst younger investors.
The survey findings that are based on insights from nearly 9,000 internet users in Taiwan aged 18 and above has highlighted the following three trends:
- Nearly 60% of respondents have adopted more conservative strategies in 2025, while GenZ participation continues to climb.
- ETFs have become the top choice for managing risk and cryptocurrencies are gaining momentum as a rising asset class.
- Despite market volatility, building savings and wealth remains a shared goal across all age groups, with AI-related investments maintaining strong appeal.
Saving and wealth accumulation remains the top goal (62%) followed by long-term income generation (48%) and retirement planning (38%). Nearly 80% of investors now prefer systematic investing (39%) and buying on dips (39%) to mitigate risk and enhance dividend strategies.