Etiqa Insurance Singapore has announced a charity pledge linked to the launch of its latest takaful products.
It marks the latest addition to Etiqa's strategic expansion of values-based insurance portfolio, following the successful return of Takaful to the Singapore market in January 2025. This launch comes shortly after Etiqa introduced Invest vista last month, for its financial advisory partners.
As part of this launch, for each policy sold, Etiqa will donate 0.1% of proceeds from first-year regular premiums of new Family Takaful products launched after 1 August 2025 to Community Chest. This contribution made by Etiqa, at no additional cost to policyholders without affecting their plan benefits, reflects the company's commitment to creating positive societal impact and reinforcing the Takaful principle of mutual support and shared responsibility. The amount donated for each policy can fund a week's pocket money for a primary school student.
Etiqa Insurance Singapore CEO Raymond Ong said that today's consumers are increasingly seeking to align their investments with their personal values and demanding products that deliver not only financial returns, but also a sense of purpose and social responsibility. “Etiqa's Charity Pledge, launched alongside our new Family Takaful portfolio, is designed for Singaporeans who want their investments to be a force for good, where every investment becomes an act of impact for the wider community. By combining the principles of values-based insurance with the act of giving, we are offering a pathway to purposeful wealth creation that resonates with a new generation of conscious investors," he said.