AIA has announced the extension of its association with Tottenham Hotspur Football Club and also becoming the club's global training partner from July 2027 through to June 2032.
AIA will remain the club's global principal partner and front-of-shirt sponsor until the end of the 2026/2027 season. From July 2027, AIA will transition to global training partner and its brand will be featured on the training wear for all Tottenham Hotspur’s teams and coaches' apparel. AIA's brand will also continue to appear on LED signage at the Tottenham Hotspur Stadium, and its campaigns will include both men's and women's Spurs squads.
The global training partnership further strengthens AIA and the club's shared commitment to promoting healthy living.
Since the outset of the partnership in 2013, AIA and the club have achieved major milestones together both on and off the pitch. During this time, the club has experienced exceptional growth globally, opening its state-of-the-art stadium while continuing to strive for sporting success, including lifting the UEFA Europa League trophy earlier this year.
To date, over 175,000 young people across Asia have participated in the highly popular AIA football clinics run by Tottenham Hotspur coaches. Through this extended partnership, AIA and Tottenham Hotspur will continue their far-reaching public engagement around training, health, and wellbeing in Asia. In 2022, AIA launched its AIA One Billion (AOB) initiative, with the ambition to engage a billion people to live Healthier, Longer, Better Lives by 2030. To date, the campaign has reached over half a billion people, and the continued collaboration with Tottenham Hotspur will play a key role in achieving the AOB ambition.
AIA Group chief marketing officer Stuart A. Spencer said that they are delighted to extend their strong partnership with Tottenham Hotspur Football Club through to 2032.
“The evolution of our partnership reflects our shared belief in the power of sport to inspire healthier living and personal development. Asia is the region with the Premier League's largest fanbase and as we enter the next chapter of our collaboration, we're excited to build on our achievements and introduce new initiatives that empower people across Asia to live Healthier, Longer, Better Lives," he said.