MB Ageas Life (MBAL) is the newest player to enter Vietnam's life insurance market. Despite only starting operations in 2017, the insurer has managed to secure a spot among the top few companies in the bancassurance space and has also made an impression on consumers in its first brand marketing campaign with its fresh take on insurance. MBAL ExCo President Vu Hong Phu tells Asia Insurance Review more about the insurer's upcoming plans, as well as the challenges a new entrant faces.