HSBC Life Singapore has appointed Ms Luzanne Chong as chief commercial officer, effective 21 July 2025. In this newly created role, she will lead the commercialisation of strategic initiatives across the business that consolidates strategic planning, customer experience and digital leadership under a unified commercial agenda.
Ms Chong’s remit will also include end-to-end customer lifecycle management, customer experience and insights, data analytics, digital strategy, as well as communications, marketing and brand strategy across HSBC Life’s life and health portfolios.
Ms Chong brings over 20 years of experience. Prior to her new role, she worked with FWD Singapore and DBS Bank. She joins HSBC Life from Prudential Singapore.