Reinsurance market faces softer outlook amid supply-demand imbalance
Subdued client demand is contributing to a softer outlook for the reinsurance market, despite stronger earnings from industry players. Aon executives highlight pricing pressures, evolving buyer expectations, and growth opportunities in sectors such as electric vehicles and agriculture across Greater China.
By Jake Dellosa
Industry executives are seeing a softening in the reinsurance market as capital levels continue to rise, while demand from cedants and retrocession buyers remains subdued. The outlook was shared by Aon’s Reinsurance Solutions executive director Hanna Wang, co-head of retrocession APAC for Reinsurance Solutions Cindy Gu, and Aon’s head of reinsurance, China, Wei Wang.
According to the executives, total reinsurance capital-at the end of 2024 stood at $715bn, rising to $735bn in the first half of 2025, including $121bn alternative capital.
Ms Gu said, “There’s definitely increased reinsurance capital in the market. But at the same time, we don’t see sufficient demand from treaty buyers or retro buyers to absorb this additional capacity.”
The executives noted that the rise in capital is due to improved financial performance in 2024, a more stable catastrophe environment, and higher investment returns. This, they said, has prompted reinsurers to expand capacity.
Mr Wang said, “Almost all reinsurers have enjoyed very good operating results in the past few years, and their appetite for growing their business is still there – not only in traditional areas, but also in new ones.”
“On the traditional side, we also notice quite a number of new capacities trying to seize this opportunity to grow their business, not only from the ILS market, but also from some traditional capacity through index-based solutions related to the industry as a whole,” Mr Wang added.
Pricing pressure and buyer expectations
The executives have already observed that their clients are seeking rate reductions, lower attachment levels, and broader coverage.
Ms Gu said, “From a retro perspective, we see our clients looking for rate reductions, lower attachment levels, and expanded peril and territorial coverage. Some buyers also seek to pay 100% deposit but only 90% minimum premium in a soft market .”
The executives have also seen clients negotiating for markets to support them across multiple lines of business, while showing increased interest in proportional strategies. This trend, according to Ms Gu, is putting additional pressure on the spend on excess-of-loss programmes, which remain the core business of many reinsurers.
Opportunities for growth
Despite the softer outlook, the executives see opportunities for growth, particularly in the Hong Kong and Mainland China markets as Beijing leads expansion in the EV sector.
Ms Wang said, “All the insurance companies are seeking growth. So I think that provides a lot of opportunities in specialty lines. One of the areas to which Aon has been allocating attention and resources is the booming sector of new energy, the EV sector.”
“This new ecosystem actually creates a lot of new insurance needs – whether for the cars themselves, the chargers, or the batteries – everything in this ecosystem is creating new insurance protection needs for property, for these new items, the cars or the chargers themselves, and also for liability covers,” Ms Wang added.
Ms Wang said that multinationals and local reinsurers are paying close attention to the EV market in China amid this surge in demand.
Ms Wang was also bullish on the growth of the agriculture industry, which reinsurers can leverage as it remains at the core of people’s lives. “Agriculture has maintained quite a high growth rate over the past few years. We believe the trend will continue because it’s backed by government support and the joint efforts of insurance and commercial institutions to protect people’s daily lives,” Ms Wang said.
How Aon is capitalising on opportunities
The executives echoed each other in noting that Aon, as a broker, has been actively positioning to take advantage of such growth prospects.
Mr Wang said Aon has been intentional in its approach to the EV market in China. “Electric vehicles in this market – I think, for Aon, we can provide our clients with a one-stop service, both on the direct insurance broking side and on the reinsurance broking side, in China and outside China,” he said.
Aon is also heavily investing in data to support its tech-driven growth as market needs evolve. This, according to Ms Gu, is further strengthened by Aon’s collaboration with industry players. “Collaboration is at the core of our value, and we invest heavily in data; we believe that our data-driven insights and analytics are a huge differentiator for our firm.”
“This is a core value of Aon. We collaborate across global hubs to leverage the best of our expertise to serve clients, while providing industry-leading solutions regionally that drive better decisions,” she added.