114 0 Dah Sing Insurance: A new brand for a new chapter


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Oct 2024

Dah Sing Insurance: A new brand for a new chapter

Brought to you by:  Dah Sing Insurance

Leung Wai-Sum Terence, Chief Executive Officer of Dah Sing Insurance Company Limited

After 40 years in the industry, Hong Kong-based Dah Sing Insurance Company (1976) Limited has officially been renamed itself as Dah Sing Insurance Company Limited (“DSI”)

The name change came into effect on 8 April 2024 and marks an important milestone in the company’s transformation while underpinning its determination to thrive in the ever-evolving business landscape. Being a wholly-owned subsidiary of Dah Sing Financial Holdings Limited (“DSFH”), DSI has been serving its customers in Hong Kong for over four decades.

DSI leverages decades of industry expertise to offer tailored insurance solutions that cater to both individual and corporate needs. Its wide portfolio encompasses different products, including SME, engineering, motor, home, travel and health insurance etc., ensuring that clients could receive comprehensive protection and peace of mind.

The renaming of the company marks an important milestone in its continuous development and commitment to remain at the forefront of the general insurance.

Innovation in its DNA

Over the years, DSI has achieved remarkable growth, embraced technological advancements and adapted to the changing demands of the market. Today, standing at the forefront of innovation, DSI continues to set high standards in the industry, maintaining a strong presence in the local market and fostering trust among its diverse customer base.

The name change reflects its ongoing commitment to growth which aligns with its strategic objectives and position as being the insurer of continued success in the market. Riding on its strong financial strength and as a member of the Dah Sing Financial Group, DSI will continue to provide a comprehensive general insurance solutions to customers and develop new innovative products to meet the ever-changing customer needs.

Focusing on three pillars for success

The company has established three fundamental pillars within the organisation to drive its strategies and decisions.

(i) Customer-centric approach: DSI places a strong emphasis on understanding and meeting the unique needs of its clients. By offering tailored insurance solutions and personalised services, DSI ensures that customers have received the most suitable coverage for their specific unique circumstances.

(ii) Financial stability and reputation: As a subsidiary of the DSFH, DSI benefits from the solid financial backbone and well-established reputation. DSI was rated ‘A-’ by AM Best, and this instils confidence in customers, knowing that their insurer partner is financially robust and capable of fulfilling its commitments.

(iii) Local expertise with global standards: While deeply rooted in the local market, DSI adheres to international standards of operation and service. This dual approach ensures that clients receive high-quality, globally benchmarked insurance solutions while enjoying the benefits of local expertise and understanding. DSI also has strong market contacts, underwriting expertise in all lines of businesses, legal expertise and excellent skillsets to offer a total solution to the customers. It also has the technical capability to analyse all the emerging risks, and price appropriately and disciplinary for all the required coverage in a quick and responsive manner to market requests. DSI provides all-round solutions for its customers for different products from commercial lines - construction and contractors all risks etc., to personal lines including home, maid, travel and medical insurance etc.

A trailblazer in Hong Kong

Through these differentiators, DSI continues to build trust and loyalty among its customers, standing out as a preferred choice in Hong Kong's dynamic insurance landscape. Over the years, DSI has won numerous awards. Some recent accolades include:

- Family Top Brand 2023 – Overseas Study Insurance - The award by ESDlife recognises the top quality services and products that enhance the lives of Hong Kong families.

- The Top Electric Vehicle Insurance Award - The award by Top Gear features DSI’s collaboration with Tesla for Tesla Plus, a third-party motor insurance exclusively designed for Tesla owners with extra protection.

- The Most Comprehensive Private Vehicle Insurance Award - The award recognises the insurance industry's advancements in digitalisation and innovation on a broker’s platform.

- The top three finalists in HKFI’s Hong Kong Insurance Awards 2023 - Best Partnership Project (General Insurance) - This award shows how collaboration has reshaped insurance in Hong Kong, combining expertise, innovation, and customer-centric solutions.

- Sing Tao Service Awards 2023 – The Best Home Insurance Product - This award instituted in 2006 by Sing Tao Daily aims to honour outstanding business entities as a service model in pursuit of excellent services to their customers and the community, as well as maintain positive reputation and contributing to the prosperity of Hong Kong.

- Ming Pao Awards for Excellence in Finance 2024 – The Best Overseas Study Protection - This award is organized by Ming Pao which recognizes the unwaving commitment to support students pursuing studies aboard.

In 2022, DSI was declared the winner at the prestigious Financial Institution Award 2022 organised by Bloomberg Business Week in the general insurance sector category for product and service innovation. DSI won the Best SMEs partner award in 2022, which is organised by the Hong Kong General Chamber of Small and Medium Business to promote sustainable development of Hong Kong SMEs.

Committed to market needs

DSI is committed to providing excellent customer experience which explains its recent rebranding exercise. Its diversified products and innovative service have addressed market needs for which it has received overwhelming response from the market. DSI is working on boosting its business growth in the SME and mid-market segment.

 

For more information, please visit the official website: https://www.dahsinginsurance.com/content/our_company

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