Risk Features

Spotlight On Branding - Brand Management: Risk Management Of Brand Integrity

Source: Asia Insurance Review | Mar 2006

Mr Praveen Gupta, FCII, General Manger, Bajaj Allianz General Insurance in India, gives a personal assessment of the value of risk management of brands in the wider business scene.

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Risk Features

Spotlight On Branding - Brand Management: Risk Management Of Brand Integrity

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