Country Profile - AIG: Planning is Key to the Future

Source: Asia Insurance Review | Mar 2007

The AIG brand is a competitive advantage all by itself. Spurred by its record-breaking shirt sponsorship with Manchester United for the next four years, Mr Leslie J Mouat, Regional President for Southeast Asia, speaks with Deputy Editor Irene Yeo of Asia Insurance Review about the company’s strong branding, and how planning for the future is just as important as looking at short-term priorities.

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Country Profile - AIG: Planning is Key to the Future

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