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Jun 2025

Cover Story - Tapping Wealth from Bancassurance

Source: Asia Insurance Review | Apr 2007

It’s been almost a decade since bancassurance fever hit Asia in a big way. In this cover story we do a quick assessment of its progress in the region to date. Has it sizzled or fizzled? What are the key ingredients to a successful bancassurance partnership? And what more needs to be done to drive this distribution channel to achieve maximum return? Industry experts share their views and experiences and discuss the greatest challenges facing insurers including regulatory changes, training issues, as well as, maintaining commitment and co-operation from banking partners.

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