Interviews - Fuji Fire Marine Insurance: Dare to Be Different
Source: Asia Insurance Review | Jun 2007
To grow in a mature market and economy like Japan is not easy. However, Fuji Fire & Marine Insurance has developed a sustainable growth strategy, earning it an “A-” rating from Standard & Poor’s Ratings based on “improved levels of profitability and capitalisation and improved prospects for strengthening the company’s competitive position”. Mr Bijan Khosrowshahi, its President and CEO, tells Ms Irene Yeo, Deputy Editor of Asia Insurance Review, what these competitive strengths are and why being different is central to its strategy.
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