Pakistan: 250,000 mobile subscribers join life insurance scheme
Source: Asia Insurance Review | Jan 2015
Amicro-insurance scheme launched in Pakistan for those earning less than US$2 a day has touched 250,000 subscribers. The scheme called "Khusaal Beema" was launched by Easypaisa, a mobile money provider in partnership with Telenor Pakistan and Tameer Micro Finance Bank and backed by Adamjee Life Insurance.
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