Country Profile: India - LIC: The Best-Known Service Brand in the Country
Source: Asia Insurance Review | Jan 2008
The Life Insurance Corporation of India (LIC), the country’s largest life insurer, has been facing severe competition in the past seven years from new private players in the market, but has continued to hold on to its market position by a huge margin. In an exclusive interview with Asia Insurance Review, the company’s Chairman T S Vijayan talks about the challenges and future of the company.
Archived articles are available to Magazine subscribers only.
For Full Access to
the magazine
SUBSCRIBE here.