Singapore: Insurance tops financial searches on Google
Source: Asia Insurance Review | May 2017
Eight out of the top 10 financial searches in Singapore over the last year were about insurance policies ranging from health and business to housing and cars, revealed Google.
Some of the top financial Google searches in Singapore include: “How to make car insurance cheaper”, “Why life insurance is important for future success” as well as “How to avoid pitfalls in getting home equity loans”. The tool takes into account all the different languages in Singapore.
“The topic of insurance is very heavy in Singapore,” said Mr Michael Yue, industry head for banking and financial services at Google Singapore.
“Financial literacy in Singapore is one of the highest in Asia and consumers like to be well-informed before making any decisions. Singaporeans care about financial planning and often turn to (Google) Search to help them understand financial products and investments.”
With smartphone penetration rate at 91%, Singaporeans have easy access to the Internet and have made it a one-stop platform to gather information and plan their finances, noted Google. Mobile search growth for financial products is increasing by 28% year-on-year, it added. A