India: Future Generali delivers policies via WhatsApp
Source: Asia Insurance Review | Aug 2018
Future Generali India Insurance (FGII) said that it has begun to deliver insurance policies via WhatsApp, becoming the first general insurer in India to adopt this channel.
FGII MD and CEO KG Krishnamoorthy Rao, said in a statement, “The use of instant messaging service like WhatsApp has the potential to reshape the insurance industry with increased level of customer engagement. For FGII, technology-driven efficient customer service is of prime importance and we are proud to be the first insurer to launch this service.”
He also said, “WhatsApp has wide acceptability and has grown to become a preferred mode of communication. It’s convenient for the customer as he/she gets instant access to the policy document. It is one such app that everyone knows how to use, be they a senior citizen, working professional or a young adult; both in rural and urban areas.’’
FGII has already delivered more than 5,200 policies via WhatsApp, in a pilot run which started on 15 June this year.
Customers who purchase or renew policies with FGII will now receive an instant message on WhatsApp with the confirmation text along with an email apart from physical policy document.
Mr Rao said that the WhatsApp policy-delivery system is being rolled out initially for motor insurance products. “Over time, we plan to extend this facility for all our products”, he said. A