Six in 10 mainland Chinese consumers prefer digital insurance channels
Source: Asia Insurance Review | Sep 2019
Around 60% of consumers in mainland China prefer to engage with their life insurers on digital channels over physical ones, according to data released by market research firm Forrester.
In mainland China, 59% of life insurance consumers prefer digital channels. Sixteen per cent prefer agents and 25% prefer other channels.
In addition, the survey found that 36% of respondents said that they would consider switching to digital-only insurers in the next two years, whereas 40% said that they would not. The remaining 24% were unsure.
In terms of financial trust, insurers were beaten by banks, WeChat, and Alibaba as the most trusted entities by mainland Chinese consumers.
These findings are published by Forrester in its guide on consumer preferences for financial services in Asia Pacific. A
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