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5th Asia Trusted Life Agents & Advisers Awards opens for nominations

Source: Asia Insurance Review | Feb 2020

The 5th Asia Trusted Life Agents & Advisers Awards, the region’s most prestigious Awards recognising the best in financial advisory with an independently-audited judging process, is now open for nominations.
The Awards is organised by Asia Insurance Review and Asia Advisers Network with LIMRA as co-organiser, AIA as strategic partner, and strong industry support from leading insurance associations and organisations.
With an esteemed panel of judges consisting of CEOs, Senior Executives, Association Presidents and subject matter experts, some 45 winners from 21 companies and 11 markets have been recognised over the past four editions.
Patron of the Awards, HSBC group chairman Mark Tucker said: “The long term success of the life insurance business depends on marrying the best customer service with the best new technologies. I would like to thank Asia Insurance Review and Asia Advisers Network for helping us to celebrate the best of agency and advisory, and the enormously valuable contribution that they make to the industry and to the communities in which we work and live.”
Asia Insurance Review editor-in-chief Sivam Subramaniam said: “Over the course of the Awards, the rich and dynamic role of agents and advisers as the face of life insurance to the buying public is amazing. It is most heartening to see that to many of these agents and advisers, it is so much more than just a job.”
The awards are highly sought-after marks of excellence, going beyond production figures. This year, a new category – Digital Transformation of the Year – has been added to salute the insurance company that has successfully launched a digital transformation initiative to assist and enable advisers in the course of their work. This is in line with the transformation sweeping the sector and to recognise continued innovation in the industry.
The Awards categories are:
  • Insurance Agent of the Year
  • Financial Adviser of the Year
  • Rookie Insurance Agent of the Year
  • Insurance Agency Leader of the Year
  • Rookie Insurance Agency Leader of the Year
  • Inspirational Agent/Leader of the Year
  • Digital Agent/Leader of the Year
  • Lifetime Achievement
  • Affinity/Bank Partner of the Year
  • InsurTech of the Year
  • Digital Transformation of the Year
  • Insurance Company of the Year
  • Young Executive of the Year
  • Executive Champion of the Year
Nominations are now open. Third-party nominations close on 23 March 2020 and full nominations close on 31 March. Judges gather on 15 May for judging day to select worthy winners, under the scrutiny of independent auditor EY.
The Awards ceremony will be held on 27 July 2020 in Kuala Lumpur, Malaysia, in conjunction with the 2nd Agency Innovation Conference on 27-28 July.
Asia Advisers Network editor Benjamin Ang said: “Agents and advisers are still very much the unsung heroes of the industry. We remain committed to the search for excellence in this industry which we so love and honour. Keep the entries coming. Dare yourself to shine.” A 
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