Interviews - One Global Aviva, One Aviva Asia
Source: Asia Insurance Review | Sep 2008
Each market minding its own business – this was how Aviva carried out its Asian operations until last year. The turning point came with the creation of a regional headquarters and the appointment of a CEO for Asia. Mr Simon Machell, Chief Executive, Asia Pacific, talks to our Journalist, Ms Manuelita Contreras, about Aviva’s pursuit to be a global brand and how the Asian operations are following that direction to create a more efficient and profitable business.
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