Interviews - Friends Steering through Challenging Times
Source: Asia Insurance Review | Nov 2008
The volatile capital markets have underscored the need for companies to remain nimble and cautious of their investments and growth strategies. Friends Provident has not been spared from the turbulence. During his whirlwind trip to Asia in September, Mr Trevor Matthews, CEO of Friends Provident, talks to our journalist, Ms Min Yong, about the already heavy scales which insurers are carefully balancing their bread and butter issues, such as creating attractive products and adapting to the mindset of the customer.
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