CEO Agenda: Integrated Marketing – Moving Insurance Practice Forward
Source: Asia Insurance Review | Dec 2008
The decline and volatility of global financial markets, along with the fall of what were once perceived to be impenetrable multinational brands, has changed the competitive landscape and consumer confidence of the insurance sector in Asia. The RFP Company discusses the implications for the marketing and sales approaches of insurance companies operating in Asia, and how they may potentially need to evolve.
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