Country Profile on Australia: Innovation needed in Australia’s life insurance distribution channels
Source: Asia Insurance Review | Apr 2009
The requirements of changing demographics in Australia are a challenge for life insurance distribution. Will innovation be the key to success? Mr Grant Albiston, Marketing Manager Life at Munich Re Australia, argues that innovation will be critical going forward as life insurers are challenged by the market environment and other product providers outside the insurance industry. He looks at the opportunities and challenges.
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