Technical Feature - Distribution in life insurance: Reaching out to Customers
Source: Asia Insurance Review | Apr 2009
In Asia, growing the life sector depends greatly on reaching the customers as most of the region is still under-penetrated. Four life insurers and one consultant talk about the all-important distribution channel strategies, how innovation in distribution is crucial in enabling insurers to have that competitive edge, as well as how to develop products and provide a better service to policyholders.
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