Technical Feature - Distribution in lifeinsurance: The role of distribution in building a brand that consumers trust – Fostering a brand connect
Source: Asia Insurance Review | Apr 2009
With the strong fundamentals of the Indian economy and a high savings rate, India is one of the best places to be to ride out the current turmoil. Insurance is also a good business to be in as the penetration rate is low here. Ms Shikha Sharma, Managing Director & CEO, ICICI Prudential Life Insurance, winner of the 12th Asia Insurance Industry Awards for Life Insurance Company of the Year, talks about reaching out to customers, saying that strengthening and developing the distribution framework is the best way to do so and that companies need to focus on this.
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