Technical Feature on Microinsurance - Raising awareness Creating the lasting advantage
Source: Asia Insurance Review | Jul 2009
Low-income households are vulnerable to risks and economic shocks. Mr Ayandev Saha, Manager – Project (Microinsurance), and Ms Nidhi Desai, Manager – Health Claims, from ICICI Prudential Life Insurance Co Ltd, Mumbai, India, highlight that to protect these households, microinsurance is a suitable answer. However, to reach the rural crowd, conveying the right message and in the right way is crucial – communications need to be complete, clear, correct, concise, candid, concrete and courteous.
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