Technical Feature – Claims Management : Using claims to market client relationships
Source: Asia Insurance Review | Nov 2010
In many Asian countries, the insurance sector is extremely competitive. Insurers need to look for innovative ideas to gain a competitive edge. One area, often overlooked as an excellent marketing tool, is claims. Mr John Pyall, International Coordinator Claims at Munich Re, looks how the establishment of a good Client Relationship Management in Claims can bring opportunities to insurers in the Asia Pacific to optimise their growth.
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