News - Japan: Still an attractive market despite ageing population
Source: Asia Insurance Review | Jul 2011
Prudential Financial Inc, the US life insurer, has spent more than US$4 billion this year to expand in Japan. CEO Mr John Strangfeld had told the media that Japan is an attractive market that lacked the “sex appeal” of faster growing economies, while Mr Ed Baird, its Chief Operating Officer, International Businesses, had said that in Japan, “they are old but they are rich”.
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