Marketing Focus - Data-driven insurance marketing is a journey, not a destination
    
        
            
                
            Source: Asia Insurance Review | Sep 2012
         
     
    
    
    
    
    
    
    
    In the first of this two-part article, Ms Jessica Sbragia from ReMark Group examines how marketers can harness the data explosion to better effect. 
    
    
    
    
    
	
        
		
        
            
                
				
					
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