Specials - Insuring Brand and Reputation by Endearing Stakeholders
Source: Asia Insurance Review | Jun 2007
To mark the first anniversary of the first-ever Insurance Branding conference in Asia, we bring you a this incisive article by Mr Praveen Gupta, Chairman of the conference, where he explores whether profitability of an insurance company hinders good brand reputation.
Archived articles are available to Magazine subscribers only.
For Full Access to
the magazine
SUBSCRIBE here.