Revamping product development: Building on customer needs
Source: Asia Insurance Review | Jan 2013
As companies look to develop customised products, Mr Rohan Sachdev from
Ernst & Young in India advises that customer-centricity, product simplicity, improved claims and relationship management, as well as risk based pricing and focus on data mining, are necessary ingredients to meet the evolving needs of today's customer in India.
Archived articles are available to Magazine subscribers only.
For Full Access to
the magazine
SUBSCRIBE here.